MAINSTREAM TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television models, relying on fixed air times via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and streaming